Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles It includes informatio

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.     Understanding Business Services Bu